Clive Palmer’s United Australia Party is running a big campaign in this federal election, with a big-budget national advertising campaign. It’s hard to know how well they will perform, but it’d be silly to ignore a party with such a big campaign.
In one sense the party is new, but it’s actually a successor to Palmer’s United Australia Party, who ran in the 2013 federal election. That campaign was similar, with a big-budget campaign spread over the whole country.
One thing I have noticed about Palmer’s campaign, both in 2013 and 2019, is the seeming lack of targetting in the spending of money. While I don’t have any solid data, Palmer appears to be spending his large budget fairly indiscriminately. While that partly makes sense if they are prioritising a Senate vote, but it does mean we have to look elsewhere to have a sense of where they may do best.
So I decided to map out how PUP performed in 2013.