Florey – SA 2014

ALP 3.6%

Incumbent MP
Frances Bedford, since 1997.

Geography
North-eastern Adelaide. Most of Florey lies in the Tea Tree Gully local government area, as well as small parts in Port Adelaide Enfield and Salisbury. Florey covers the suburbs of Modbury and Modbury Heights, and parts of Gilles Plains, Hope Valley, Modbury North, Para Hills, Para Vista, Valley View and Wynn Vale.

Redistribution
No change.

History
Florey has existed since 1970, and has been held by the ALP at all but one election.

Charles Wells held the seat for the Labor Party from 1970 to 1979, followed by Harold O’Neill from 1979 to 1982.

Bob Gregory won the seat in 1982, and held the seat until his loss in 1993.

The Liberal Party’s Sam Bass won the seat in a shock result in 1993. He held the seat for one term, and in 1997 lost to Frances Bedford.

Bedford has retained the seat at the 2002, 2006 and 2010 seats.

Candidates
Sitting Labor MP Frances Bedford is running for re-election. The Liberal Party is running Damian Wyld. The Greens are running Kate Randell. Family First are running Richard Bunting.

Assessment
Florey is a very marginal Labor seat and will be a Liberal target.

2010 result

CandidatePartyVotes%Swing
Frances BedfordALP9,33944.9-7.7
Pat TrainorLIB7,81137.6+7.0
Andrew GrahamFF1,3806.6-0.8
Craig McKayGRN1,3476.5+0.8
Denes MarantosRAH9054.4+4.4

2010 two-party-preferred result

CandidatePartyVotes%Swing
Frances BedfordALP11,13253.6-8.5
Pat TrainorLIB9,65046.4+8.5
Polling places in Florey at the 2010 state election. Central in blue, North in green, West in orange. Click to enlarge.
Polling places in Florey at the 2010 state election. Central in blue, North in green, West in orange. Click to enlarge.

Booth breakdown
Booths have been divided into three areas: north, central and west.

The ALP won a majority in the west (57%) and the north (53%). The Liberal Party won a slim 50.2% majority in the centre of the seat.

Family First came third, with the Greens just behind by 33 votes. Family First outpolled the Greens in the north and the centre, but the Greens came third in the west of the seat.

Voter groupGRN %FF %ALP 2PP %Total votes% of ordinary votes
West6.986.3957.336,74441.28
North6.146.6153.145,64734.56
Central5.835.9049.773,94824.16
Other votes6.737.7251.774,443
Two-party-preferred votes in Florey at the 2010 state election.
Two-party-preferred votes in Florey at the 2010 state election.

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