Brand – Australia 2019

ALP 11.4%

Incumbent MP
Madeleine King, since 2016.

Coastal towns south of Perth. Brand covers Kwinana and Rockingham council areas, including Kwinana, Rockingham, Warnbro, Baldivis and Port Kennedy.

Brand was created as part of the expansion of the House of Representatives for the 1984 election. It has always been held by the ALP.

Brand was first won in 1984 by Wendy Fatin. Fatin had won the seat of Canning off the Liberal Party in 1983, and moved to the safer seat of Brand in 1984. She served as a minister in the Hawke/Keating government from 1990 to 1993, and retired in 1996.

In 1996, Brand was won by Kim Beazley. Beazley had previously been elected to the marginal seat of Swan in 1980. Beazley served as a minister from 1983 in the Hawke government, first as Minister for Aviation, then as a cabinet minister from 1984 to 1996. Beazley was Deputy Prime Minister from 1995 to 1996. He moved to the safer seat of Brand in 1996

Beazley was elected Labor leader after their 1996 election loss, and led the ALP to the 1998 and 2001 elections. After losing in 2001 he stepped down as Labor leader. He challenged for the leadership twice in 2003, but lost first to Simon Crean and then to Mark Latham. After serving on Mark Latham’s frontbench in the lead-up to the 2004 election, he was elected Labor leader in early 2005. He served in that role until December 2006, when he was replaced by Kevin Rudd, and he retired from the seat of Brand at the 2007 election. Beazley is now the Australian Ambassador to the United States.

Brand was won in 2007 by Gary Gray. Gray had been employed as an election organiser for the Australian Labor Party national office from 1986 to 1999, and was National Secretary for the 1996 and 1998 elections.

Gray was re-elected in 2010 and 2013, and retired in 2016. He was succeeded by Labor candidate Madeleine King.


  • Janine Joy Vander Ven (Australian Christians)
  • Madeleine King (Labor)
  • Jack Pleiter (Liberal)
  • Karen-Lee Mills (Conservative National)
  • Jody Freeman (Greens)
  • Trevor Jones (United Australia)
  • Blake Phelan (Western Australia Party)
  • Travis Carter (One Nation)
  • Assessment
    Brand is a safe Labor seat.

    2016 result

    Madeleine King Labor 38,80347.5+6.4
    Craig Buchanan Liberal 25,84331.6-6.1
    Dawn Jecks Greens 9,54211.7+4.3
    Philip ScottRise Up Australia4,7045.8+5.0
    Robert BurdettAustralian Christians2,8263.5+1.4

    2016 two-party-preferred result

    Madeleine King Labor 50,20261.4+7.7
    Craig Buchanan Liberal 31,51638.6-7.7

    Booth breakdown

    Booths have been divided into three areas: central, north and south. The north covers booths in Kwinana council area, while the centre and south covers booths in Rockingham council area.

    Labor won a majority of the two-party-preferred vote in all three areas, ranging from 60.1% in the south to 68.2% in the north.

    The Greens primary vote ranged from 11% in the south to 12.6% in the north.

    Voter groupGRN prim %ALP 2PP %Total votes% of votes
    Other votes13.258.411,64814.3

    Election results in Brand at the 2016 federal election
    Toggle between two-party-preferred votes and Greens primary votes.

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    1. Brand encompasses the industrial southwest of Perth and therefore safe Labor territory outside boom times.

    2. I looked up media from 2013 and this is one of the seats Labor were terrified of losing until leadership changed back to Rudd.

      Hard to believe now how marginal the seat was.

    3. Madeleine King had a travel rorts scandal. However I doubt it’s had any major effect on her. I’d be surprised if there was even a swing against Labor

    4. Labor will hold this easily, did see quite a few signs around for the Liberal candidate though today (drove through here en route to a friend’s house)

      Maybe trying to keep the Senate vote up


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