Following Barack Obama’s win in 2008, the dominant meme in election campaigning around the western world has been the importance of online campaigning and adopting the model Obama used.
Even in small western countries like Ireland, you find parties and politicians trying to get their taste of the “Obama magic”, with former Obama advisors drawing huge crowds and taking on contracts for political parties all over the world. The best example is the new Fianna Fail website, which was designed by the Blue State Digital firm, who were central to Obama’s online strategy. So how much is the “Obama style” of online campaigning going to revolutionise electioneering across the world, and how much has it been overhyped?
