Richmond covers the north-eastern corner of New South Wales, including Tweed Heads, Mullumbimby, Murwillumbah and Byron Bay. The seat has a long history of being held by the Country/National Party, including three generations of the Anthony family. The ALP won the seat for the first time in 1990, and it has gone back and forth between the ALP and National Party since, being won off Larry Anthony Jr in 2004 by Labor candidate Justine Elliot, who built up her margin to 8.9% at the 2007 election.
The seat is also one of the strongest for the Greens in regional Australia, with the Greens polling over 30% in Byron, although polling much less in the more populous Tweed Heads area. The seat will also see possibly the first Labor-Liberal-National three-cornered contest between three women, with the Liberals attempting to replace the Nationals as the primary conservative party in the area, which has seen tremendous demographic changes since the heyday of the Anthony family.