Mayo – Australia 2016

LIB 12.5%

Incumbent MP
Jamie Briggs, since 2008.

Geography
Parts of South Australia to the south and east of Adelaide. Mayo covers the Adelaide Hills and the coast of South Australia from Lake Alexandrina to the southern edge of Adelaide, as well as Kangaroo Island.

History
Mayo was first created in 1984 as part of the expansion of the House of Representatives. The seat has always been held by the Liberal Party, although it has always been a high-profile target for minor parties.

The seat was won in 1984 by Alexander Downer, son of former cabinet minister Alec Downer and grandson of former premier Sir John Downer. He retained the seat safely in 1987 but was challenged by the Democrats in 1990, with the minor party polling over 20%. Downer retained the seat with a 6% margin.

A redistribution and a fall in the Democrats vote saw him retain the seat easily in 1993 and 1996. In 1998, the Democrats ran John Schumann, best known as lead singer of the band Redgum. Schumann achieved over 22% of the primary vote and reduced Downer’s two-party margin to 1.7%, the closest the Democrats ever came to winning a House of Representatives seat.

Another favourable redistribution in 2001 helped Downer win re-election, and he was untroubled at the 2004 and 2007 elections. Downer had served a disastrous year as Leader of the Opposition from 1994 to 1995 and served as Foreign Minister for the entirety of the Howard government from 1996 until 2007. After the defeat of the Howard government in 2007, Downer moved to the backbench and retired in 2008 to serve as United Nations envoy to Cyprus.

The ensuing by-election was contested between Liberal candidate Jamie Briggs and Greens candidate Lynton Vonow, as the ALP did not stand a candidate. The Greens polled 21%, and the Liberal vote dropped to 40%. After preferences, Briggs won 53% of the vote, and retained the seat by a slim margin.

Jamie Briggs was re-elected in 2010, with a slight 0.3% swing compared to the 2007 election.

Candidates

Assessment
On paper Mayo is a safe Liberal seat, but it is a key target for the Nick Xenophon Team, who polled over 28% in the Senate in Mayo in 2013.

It remains to be seen how well NXT can do in a lower house seat, but if they can overtake Labor they could benefit from Labor and Greens preferences and possibly threaten Briggs.

Polls

  • 39.6% to Liberal, 23.5% NXT, 18.3% Labor, 10.7% Greens, 4.4% undecided – Reachtel commissioned by GetUp, 16 May 2016
  • 42% to Liberal, 38% NXT, 9% Labor, 7% Greens – Newspoll, 13-15 June 2016

2013 result

Candidate Party Votes % Swing
Jamie Briggs Liberal 49,195 53.8 +6.9
Norah Fahy Labor 19,325 21.1 -4.1
Ian Grosser Greens 12,931 14.2 -2.9
Bruce Hicks Family First 6,525 7.1 +1.4
Bikkar Singh Brar Palmer United Party 3,434 3.8 +3.8
Informal 3,684 4.0

2013 two-party-preferred result

Candidate Party Votes % Swing
Jamie Briggs Liberal 57,141 62.5 +5.2
Norah Fahy Labor 34,269 37.5 -5.2

Booth breakdown

Booths have been divided into six areas, based on local government boundaries. Five groups cover all of the polling booths in a single council area: Adelaide Hills, Barossa, Kangaroo Island, Mount Barker and Onkaparinga.

Those in Alexandrina, Victor Harbour and Yankalilla council areas have been grouped together as ‘South’.

Over one-third of ordinary votes were cast in the Adelaide Hills, with just under a third cast in the south of the seat.

The Liberal two-party-preferred vote ranged from 60% in Mount Barker and Onkaparinga up to 67.6% on Kangaroo Island.

Nick Xenophon’s Senate vote ranged from 21% on Kangaroo Island to 34.4% in the Barossa.

The Greens vote ranged from 11% in the south and the Barossa to 17.8% in the Adelaide Hills.

Voter group XEN % GRN % LIB 2PP % Total votes % of votes
Adelaide Hills 29.6 17.8 61.4 22,647 24.8
South 30.4 11.0 63.2 18,479 20.2
Mount Barker 28.2 15.1 59.9 12,734 13.9
Onkaparinga 31.0 13.3 60.0 8,582 9.4
Kangaroo Island 21.0 12.2 67.6 2,216 2.4
Barossa 34.4 10.9 61.7 856 0.9
Other votes 25.2 13.3 64.8 25,896 28.3

Election results in Mayo at the 2013 federal election
Click on the ‘visible layers’ box to toggle between two-party-preferred votes, Greens primary votes and Senate votes for the Nick Xenophon group.

69 COMMENTS

  1. When we compare the Morgan poll to the Reachtel poll (2wks ago) Jamie is down and NXT Labor are up. If this sentiment continues its ‘Bye bye Jamie’.For too long the Liberals have taken Mayo for granted and hopefully the electors of Mayo will respond. and make it a Marginal seat,Last minute visits by Prime minister,ex-prime minister,arts minister, defence minister and veteran affairs minister,numerous letter mails out and last minute federal grant announcements all over the place will not replace poor representation of the past 8 years.

  2. @Mark Mulcair
    I think you’re right NXT would want to pinch more of Labor’s vote but even on those figures NXT would likely ‘nick’ it.

    @Andrew
    I would think the flow would be more NXT then Lab than the reverse.

  3. Sportsbet has this on a knife edge between NXT and the Coalition.

    NXT 1.87, Coalition 1.87

    Labor’s chances are pretty much nonexistent according to gamblers, being equal to Greens at 51.00.

  4. @Glen

    Amazeballs and it’s still two weeks out. I knew Briggs was unpopular but it took visits by Turnbull and Howard to make the odds really plummet.

    Anyone else get on at $5 ? ;-p

  5. I’m going to pip you Glen

    NXT 1.69 Coalition 2.15

    Master Briggs is doing well isn’t he? All he had to do was get Turnbull and Howard to visit and the price plummeted.

    Money-back by polling day?

  6. Robo calls from Julie Bishop, more mail outs received this morning and today a $14 million announcement for road infrastructure ( to allow for B double road transport ) could see Money back by Monday.Bye Bye Jamie,

  7. Some pork barrelling is borne of promises that have Buckley’s of ever being delivered. Is this one of them? You tell me!

  8. This one is not even interesting anymore. Wouldn’t be all that surprised if Sharkie outpolls Briggs on primaries!

  9. Definitely not ‘pork barrelling’ – it was announced at Lobethal meatworks.
    .If Jamie is re elected it will be only at a considerably reduced margin.Can he then renege on a ‘promise ?

  10. Hold The Mayo had a quick update already, but NXT has slightly tightened since then.

    NXT 1.67, Coalition 2.15

  11. My prediction: Safe Liberal on paper, although Briggs’ scandal may have created an opening for the Nick Xenophon Team. This area was a hotspot for the Democrats in the 1980s and 1990s, who came close to unseating Alexander Downer, Foreign Mninister 1996-2007, in 1998.

    Briggs has a lower profile than Downer ever did, and getting into hot water has made this one to watch. The way the polls are looking in South Australia, I’m marking this down as a Xenophon Team gain.

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